Portfolio Category: City/Environmental

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“Safer Streets”: Public Awareness Bicyclists & Pedestrian Safety

“Safer Streets”: Public Awareness Bicyclists & Pedestrian Safety
Background According to Kentucky’s official annual collision report, there were over 1,000 collisions with pedestrians and 495 with bicyclists – accounting for about 10% of all collision fatalities. Some of the highest factors noted in this report were ‘inattention’, ‘failing to yield’ and ‘distraction’. As Lexington grows more and more miles of bike lanes and…
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City of Lexington: Division of Environmental Services

City of Lexington: Division of Environmental Services
Situation: When the EPA sued Lexington for violating the Clean Water Act, it left the city’s newly-created Department of Environmental Services with a daunting list of EPA-mandated projects. They needed a responsive agency accustomed to getting up to speed on complex issues. Hot Idea: Lexington needed to know why - and how - its water quality was…
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Move It People

Move It People
Situation: Nationwide, cities are learning that more public awareness will increase alterative transportation and public support. The benefits are astounding. Alternative transportation, walking, biking, mass transit, not only have an effect on the health of our bodies and environment, but plays a large part in the vitality of our city and quality of life. The…
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Keep Lexington Beautiful

Keep Lexington Beautiful
The Keep Lexington Beautiful Commission’s mission is to engage our citizens to protect and improve Lexington’s environment through personal responsibility. We unite citizens, businesses and government to find solutions that advance our core issues of preventing litter, reducing waste, and beautifying communities. The Keep Lexington Beautiful Commission is not a government entity. It is a group…
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Kentucky Department Of Agriculture

Kentucky Department Of Agriculture
Situation: As Kentucky actively sought to diversify away from tobacco, the promotion of alternative crops became more vital than ever. That is why the Kentucky Department of Agriculture turned to Group CJ to launch a unified marketing and advertising campaign for Kentucky’s unbranded farm products on a limited budget of $300,000. Hot Idea: A survey…
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Lexpark

Lexpark
Situation: Accessible and safe parking structures are vital to a vibrant city center.  Difficulty in finding parking was keeping shoppers and diners circling our streets and staying away from downtown. Faced with the prospect of increased enforcement and rising costs, the LFUCG brought Group CJ on board. Our charge - to brand and create a…
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LEXserv City Services

LEXserv City Services
Situation: Lexington residents and businesses would soon be getting their water quality management, sewer and landfill fees in a separate bill. Kentucky American Water, who previously included the charges for these services in the water bill, decided to end the billing and collections contracts with the city of Lexington. As if explaining how to pay…
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Downtown Lexington Corporation

Downtown Lexington Corporation
Group CJ works with the Downtown Lexington Corporation  to raise local awareness of the importance of a thriving downtown to the economic vitality of the city. We revamped their logo and brand in 2012 to capitalize on the excitement of the new booming culinary scene and announcement of the 21C hotel coming to downtown. [mejsvideo src="/wp-content/uploads/2013/10/DLC-GoDowntown-30TV.mp4" width="348"…
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Lexington Tax Amnesty

Lexington Tax Amnesty
Situation: The Lexington-Fayette Urban County Government needed help in recovering unpaid net profit and payroll taxes. They turned to Group CJ. Hot Idea: Our solution was to use a carrot and stick strategy – coupling an incentive to act with a reminder of the consequences of non-compliance. The message, “pay now or pay more later”…
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