Portfolio Category: Travel/Tourism

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R&R Resorts

R&R Resorts
R&R Resorts: Three distinct destinations in nature. A journey for your mind, body, and spirit. Group CJ assists long-time yoga/health resort group establish themselves in the world market. First up, website refresh for all three properties. Phase 2 of the marketing plan includes an aggressive social media and direct mail campaign to attract Yoga Group…
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Lexington Restaurant Week

Lexington Restaurant Week
Situation: When Group CJ was called upon by the Lexington Convention and Visitors Bureau to create Lexington’s first ever restaurant week and dining guide, we spotted a unique opportunity to not only engage our locals but expose visitors to an exploding local cuisine scene. The problem was, the last thing restauranters want to do is…
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Bluegrass Exclusive

Bluegrass Exclusive
Bluegrass Exclusive Situation: When Group CJ realized the Berea Tourism Commission and the Lexington Convention and Visitors Bureau had set their sights on the same niche target, we proposed they pool their resources to increase their chance of success. We’re pretty astute about spotting opportunities to broker mutually-beneficial partnerships between like-minded entities for the common…
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Berea Tourism

Berea Tourism
Berea Tourism Situation: Trends say that today’s travelers prefer active ‘site-doing’ to passive ‘site-seeing’. Thankfully, “doing” is what the town of Berea, the official arts and crafts capital of Kentucky, does best. Each and every day, the town is vibrant with working artists and craftsmen – potters, woodworkers, jewelry makers, painters, glassblowers and more – making,…
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