Farmers Bank in Frankfort felt its image got a bit stodgy and old fashioned. Our agency developed a fresh approach to television and print, attracting new customers to the established bank.
As three sister banks merged, there was concern about losing customers resistant to change. The solution? United Bank become the brand new bank you’ve known for years. By using a combination of recognizable photos of the bank personnel, a new identity and slogan, the new bank brand was unveiled in a fresh, bold manner. [mejsvideo…